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Senior Head of Digital

Il y a 52 minutes

Casablanca, Casablanca-Settat, Maroc KWIKS FRC Temps plein

We are recruiting on behalf of an international luxury marketing agency, renowned for supporting premium brands, luxury houses, and high-end hospitality players worldwide.

As part of its growth and structuring phase, the agency is seeking a Head of Digital & Social Media to lead and scale its digital and social media practice.

Experience & Mandatory Requirements

  • Minimum 8 years of total experience in digital and social media.
  • Minimum 5 years of proven experience managing Digital & Social Media teams.
  • Mandatory agency experience (structured, multi-client environment).
  • Strong background working on luxury, premium, lifestyle, or hospitality accounts.
  • Demonstrated ability to build, structure, and lead a digital department while managing complex, multi-brand projects.
  • Profiles limited to execution only or lacking significant management experience will not be considered.

Key SkillsDigital & Social Media Strategy

  • Advanced expertise in digital marketing, social media strategy, and content strategy.
  • In-depth mastery of platforms: Instagram, TikTok, LinkedIn, Facebook, YouTube.
  • Excellent understanding of algorithms, formats, and performance drivers.
  • Strong ability to design and manage multi-channel strategies focused on both branding and measurable results.

Leadership & Management

  • Natural leadership with a senior management posture.
  • Proven ability to structure, unite, and scale high-performing teams.
  • Strong organizational, prioritization, and execution skills.
  • Comfortable operating in fast-paced, demanding, and high-growth environments.

Communication & Client Management

  • Excellent written and verbal communication skills.
  • Ability to present, defend, and refine strategies with demanding, high-level clients.
  • Strong strategic partner mindset with the confidence to challenge and recommend.

Key Responsibilities1. Digital & Social Media Strategy

  • Define and lead global digital and social media strategies across all client accounts.
  • Develop advanced strategic recommendations (positioning, platforms, formats, tone, frequency).
  • Design and oversee annual, quarterly, and monthly strategies.
  • Ensure strong alignment between business objectives, marketing goals, and brand image.
  • Maintain continuous monitoring of digital trends, platforms, and emerging behaviors.

2. Account Leadership & Performance

  • Oversee all digital and social media accounts.
  • Define, track, and analyze key performance indicators (KPIs).
  • Optimize performance across reach, engagement, community growth, and conversions.
  • Lead paid social campaigns in coordination with internal teams or external partners.
  • Deliver clear, insightful, and performance-driven reporting for clients and senior management.

3. Team Management & Department Structuring

  • Manage the Digital & Social Media team (Social Media Managers, Content Managers, Community Managers).
  • Structure the department: roles, responsibilities, processes, and methodologies.
  • Organize and prioritize projects and production schedules.
  • Assess individual and team performance.
  • Actively support skills development through mentoring, training, and continuous feedback.
  • Work in close collaboration with PR, Influencer Marketing, and Creative Studio teams.

4. Content Creation & Creative Alignment

  • Supervise the creation of digital content (photo, video, reels, stories, editorial formats).
  • Ensure alignment between digital strategy, creative direction, and brand storytelling.
  • Validate editorial calendars, creative concepts, and narratives.
  • Ensure strict adherence to luxury, lifestyle, and high-end hospitality brand codes.
  • Drive continuous innovation in digital formats and executions.

Direct Reports

The Head of Digital & Social Media directly manages:

  • Social Media Managers
  • Content Managers
  • Community Managers
  • Freelancers and digital partners

Type d'emploi : Temps plein, CDI

Expérience:

  • digital and social medias: 8 ans (Requis)
  • management: 5 ans (Requis)