Branch Manager

Directly reporting to the Regional Manager.

About Us:

Study Now is a leading education consultancy dedicated to helping students access top-quality study opportunities around the world. We partner with universities, colleges, and other educational institutions to streamline the recruitment and admissions process for international students. Our mission is to provide tailored support and expert guidance, empowering students to make informed decisions about their academic and career paths.

We are currently seeking a highly motivated and experienced Branch Manager for our Morocco office. This role is critical to ensuring the smooth and efficient operation of the branch. The ideal candidate will possess excellent organizational and communication skills, along with the ability to multitask and adapt in a dynamic, fast-paced environment.

In addition, the Branch Manager will have light involvement in student engagement, including student counselling and offering academic guidance to support their educational journey.

Main activities and responsibilities

• Manage and supervise daily operations of the branch to ensure smooth and efficient workflows.

• Monitor branch performance and implement strategies to improve service delivery and operational efficiency.

• Ensure compliance with company policies, industry regulations, and quality assurance standards.

• Maintain a safe, secure, and productive work environment for all staff.

• Organize and conduct weekly branch performance review meetings with senior management.

• Train, manage, and mentor branch staff across counselling, admin, and support functions.

• Set clear performance targets and KPIs for staff and monitor their progress.

• Foster a collaborative and positive work culture to encourage high performance and retention.

• Conduct regular performance reviews and implement professional development plans.

• Drive student recruitment targets and meet monthly/quarterly sales goals.

• Develop and implement marketing and outreach strategies to attract prospective students.

• Build and maintain strong B2C relationships (students and parents) and B2B partnerships (educational institutions, agents, high schools).

• Identify new business opportunities and partnerships to expand the agency's reach.

• Represent the company at education fairs, webinars, and other student recruitment events.

• Oversee student counselling processes and ensure accurate, ethical, and effective guidance is provided.

• Ensure all applications are processed efficiently, with complete documentation and compliance with institutional requirements.

• Monitor student conversion rates and optimize counselling procedures for better results.

• Resolve student and parent concerns related to course selection, applications, visa procedures, and more.

• Prepare and submit monthly, quarterly, and annual reports on branch performance.

• Analyze market trends and provide insights to senior leadership to support strategic decision-making.

• Ensure compliance with internal processes, external regulatory standards, and partner institution guidelines.

. Oversee client/student satisfaction and ensure a high standard of service delivery.

. Handle escalations, complaints, and service recovery with professionalism.

. Continuously improve the customer journey and ensure consistent communication standards.

. Manage branch budget and expenditures, ensuring cost-effectiveness in collaboration with the accounts team.

Additional Key Requirements:

• Strong knowledge of the education systems and study opportunities in UK, US Canada, or Europe, including admission requirements, visa processes, and scholarship options.

• Familiarity with relevant educational institutions, courses, and programs in the target study destinations.

• Proven track record of achieving sales targets and generating successful outcomes in the field of overseas study consulting.

• Ability to effectively handle multiple tasks and prioritize work in a fast-paced environment.

• Ability to strategically lead a branch with clear ownership of growth, operations, and team performance

• Experience in managing student recruitment pipelines and maximizing conversions across different intakes

• Skilled in conducting and overseeing student counselling sessions with a focus on compliance and quality

• Confidence in representing the agency at events, partner meetings, and student-facing activities

• Competence in preparing and presenting branch performance reports to regional leadership

• Strong focus on client service excellence, ensuring high satisfaction across student and partner interactions

• Ability to identify and act on business development opportunities to expand market share

• Familiarity with regulatory and institutional compliance requirements for international education

• Hands-on approach to solving branch-level issues, including escalations, staffing, or operations

• Proven ability to maintain strong team morale and productivity in a target-driven environment

Person Specification

• Bachelor's degree in Business Administration, Education, Marketing, International Relations, or a related field (Master's degree preferred)

• Minimum 4–6 years of experience in student recruitment, international education consulting, or a related sales/operations role

• At least 2 years of experience in a leadership or branch management position

• Strong understanding of the Moroccan education landscape and common international study destinations (e.g. UK, Canada, USA, France, Germany, Turkey)

• Familiarity with student visa procedures, application requirements, and partner institutions abroad

• Proven ability to meet or exceed student recruitment and sales targets

• Excellent verbal and written communication skills in English (Arabic is a strong advantage)

• Strong leadership and team management skills, with experience in staff supervision, coaching, and performance management

• Ability to build and maintain B2B partnerships (with schools, universities, and agencies) and B2C relationships (with students and parents)

• Proficient in CRM systems, MS Office Suite (Word, Excel, PowerPoint), and student management platforms

• Strong organizational and time management skills, with the ability to multitask in a fast-paced environment

• Customer service mindset with a solution-oriented approach

• Willingness to travel locally and internationally for events, training, or partner meetings

• Demonstrated integrity, professionalism, and a passion for education and student success

Special requirements

Able to undertake duties at different premises. Flexibility to work outside of normal office hours to effectively support the company's operations and events.

Travel may be required in order to attend conferences, events, new projects and effectively represent the Company in key networks.

Expectations of all staff

Professional standards

All staff employed by Study Now are expected to exhibit high professional standards which promote and demonstrate the company's core values of Excellence, People Focused, Partnership Working, Fairness and Integrity.

Equal Opportunities

All staff are expected to understand and enact the company's commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the Equality Statement and core values.

Dignity at work

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect.

The Company is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy.

Citizenship

All staff are expected to adhere to good citizenship, being generous with help and support to others, collaborating with colleagues and working for the benefit of the University as a whole. In particular working to provide a positive student experience and achieving excellence in all the University's activities.

This job description indicates the expectations of staff at this level. Job descriptions are not exhaustive and you may be required to undertake other duties of a similar level and responsibility.