Head of Digital

We are recruiting on behalf of an international luxury marketing agency, renowned for supporting premium brands, luxury houses, and high-end hospitality players worldwide.

As part of its growth and structuring phase, the agency is seeking a Head of Digital & Social Media to lead and scale its digital and social media practice.

The Head of Digital & Social Media directly manages:

• Social Media Managers
• Content Managers
• Community Managers
• Freelancers and digital partners

Profiles limited to execution only or lacking significant management experience will not be considered.

Experience & Mandatory Requirements:

• Minimum 
  8 years of total experience
   in 
  digital and social media
  .
• Minimum 
  5 years of proven experience
   managing 
  Digital & Social Media teams
  .
• Mandatory agency experience
   (structured, multi-client environment).
• Strong background working on 
  luxury, premium, lifestyle, or hospitality accounts
  .
• Demonstrated ability to 
  build, structure, and lead a digital department
   while managing complex, multi-brand projects.

Key Skills:

Digital & Social Media Strategy

• Advanced expertise in 
  digital marketing, social media strategy, and content strategy
  .
• In-depth mastery of platforms: 
  Instagram, TikTok, LinkedIn, Facebook, YouTube
  .
• Excellent understanding of 
  algorithms, formats, and performance drivers
  .
• Strong ability to design and manage 
  multi-channel strategies
   focused on both branding and measurable results.

Leadership & Management

• Natural leadership with a 
  senior management posture
  .
• Proven ability to structure, unite, and scale high-performing teams.
• Strong organizational, prioritization, and execution skills.
• Comfortable operating in 
  fast-paced, demanding, and high-growth environments
  .

Communication & Client Management

• Excellent written and verbal communication skills.
• Ability to 
  present, defend, and refine strategies
   with demanding, high-level clients.
• Strong strategic partner mindset with the confidence to challenge and recommend.

Key Responsibilities:

1.
Digital & Social Media Strategy

• Define and lead 
  global digital and social media strategies
   across all client accounts.
• Develop advanced strategic recommendations (positioning, platforms, formats, tone, frequency).
• Design and oversee 
  annual, quarterly, and monthly strategies
  .
• Ensure strong alignment between 
  business objectives, marketing goals, and brand image
  .
• Maintain continuous monitoring of 
  digital trends, platforms, and emerging behaviors
  .

2. Account Leadership & Performance

• Oversee all digital and social media accounts.
• Define, track, and analyze 
  key performance indicators (KPIs)
  .
• Optimize performance across 
  reach, engagement, community growth, and conversions
  .
• Lead paid social campaigns in coordination with internal teams or external partners.
• Deliver 
  clear, insightful, and performance-driven reporting
   for clients and senior management.

3. Team Management & Department Structuring

• Manage the 
  Digital & Social Media team
   (Social Media Managers, Content Managers, Community Managers).
• Structure the department: roles, responsibilities, processes, and methodologies.
• Organize and prioritize projects and production schedules.
• Assess individual and team performance.
• Actively support skills development through 
  mentoring, training, and continuous feedback
  .
• Work in close collaboration with 
  PR, Influencer Marketing, and Creative Studio teams
  .

4. Content Creation & Creative Alignment

• Supervise the creation of digital content (photo, video, reels, stories, editorial formats).
• Ensure alignment between 
  digital strategy, creative direction, and brand storytelling
  .
• Validate editorial calendars, creative concepts, and narratives.
• Ensure strict adherence to 
  luxury, lifestyle, and high-end hospitality brand codes
  .
• Drive continuous innovation in digital formats and executions.