Marketing Director

il y a 2 semaines

Mechouar Casablanca, Casablanca-Settat, Maroc L'Oréal Temps plein 90 000 $US - 120 000 $US par an

About L'oreal
The worldwide leader in beauty,
L'Oréal Group
has an international portfolio of 36 diverse and complementary brands reaching over 1.5 billion consumers in more than 150 countries. Within SAPMENA zone,

*L*
'Oréal Morocco
, created in 1943, aims to meet all the beauty aspirations of Moroccans in their infinite diversity with a portfolio of more than 20 internationally renowned brands.

The Group's purpose is to
create beauty that moves the world
, including beauty that is innovative and beauty that respects people and planet. Passion, Innovation, Entrepreneurial spirit, Open-mindedness, Quest for Excellence: Our values are written in the genetic code of L'Oréal. Today, they are still expressed in the daily work of all our teams.

With this in mind, we are currently looking for a
Marketing Director
within the
Dermatological Beauty Division.
Key Accountabilities

  • Be the leader of the 360-brand team to deliver a winning brand plan
  • Define the brand frame/strategy and offline and online growth plan using local consumer and market insights and guidelines from Zone and DMI
  • Define the brands communication and retail strategies to maximize sales and build brand equity
  • Define and manage the brand commercial strategy and lead the distributor partnership in the region
  • Analyse and report weekly and monthly turnover landing for the brand, summarizing all channels of distribution
  • Oversee the education and training of Bas to ensure the best quality of service is provided by the Brand
  • Participate in quarterly and annual client meetings, to present brand plans, strategy and opportunities
  • Actively participate and lead on the brand forecasting process and monthly business cycle preparation and execution
  • Set and follow up the annual brand budget with inputs from finance, markets & zone
  • Be accountable for brand REX and A&Ps and optimise in line with strategy and objectives to deliver target levels as per trend
  • Ensure consistent 360 approach to brand expression and execution across channels
  • Drive core pillar growth and identify further opportunities to hack growth
  • Forecast launches with commercial input, and oversee launch executions and media planning
  • Be the external voice for the team and represent the brand in Hub and Zone meetings
  • Foster collaboration between brand teams and countries, ensuring alignment, sharing, and leveraging of best practices
  • Ensure team development, positive engagement and empowerment for decision making
  • Foster collaboration with brand teams, countries and act as a coach to my team (both direct and indirect reports)
  • Implement 360 mindset and ways of working
  • Be a champion of Simplicity and agile ways of working

Requirements

  • 8-12 years of experience in Marketing, with managerial experience

Market & Consumer Insight

  • Identifies market drivers
  • Translates trends and consumer knowledge into meaningful insights

Brand Development

  • Thinks brand strategy
  • Imagines disruptive products & services
  • Develops integrated campaigns that work
  • Integrates retail & shopper expertise

Activation Excellence

  • Delivers excellence with agility and rigour
  • Integrates sustainable, business consciousness

Collaborative Leadership

  • Creates collaboration for bigger success
  • Shares & leverages best practice

L'ORÉAL COMPETENCIES

  • Innovator
  • Strategist
  • People Developer
  • Integrator
  • Entrepreneur

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