
growth manager
il y a 3 jours
Informations sur l'Offre
- Lieu de travail :
Casablanca - Type de lieu :
Sur site - Télétravail :
Non - Niveau d'étude :
Bac+5 - Expérience requise :
Senior - 18-23K
Description du poste
Nous recherchons, pour un groupe bancaire africain un profil de Growth Manager
Senior (F/H).
Aujourd'hui, il est présent dans 19 pays à travers l'Afrique de l'Ouest, l'Afrique de l'Est,
l'Afrique centrale, et même en France
Le groupe compte environ 6 500 collaborateurs et affiche des performances solides,
avec un total de bilan consolidé de 10,2 milliards d'euros et un bénéfice net consolidé
de 263 millions d'euros au 31 décembre 2023.
Ce groupe s'engage également dans des initiatives citoyennes à travers ses fondations,
visant à améliorer les conditions de vie des populations locales et à contribuer au
développement des communautés
Contrat : CDI
Démarrage : ASAP
Lieu : Casablanca – Travail sur site
Descriptif du poste :
En tant que Growth Manager, vous serez responsable de la définition et de la mise
en œuvre de stratégies de croissance digitale, en vous appuyant sur l'analyse
de données et la collaboration interfonctionnelle.
Vos responsabilités incluent :
• Audit et optimisation des canaux d'acquisition : analyser les performances,
identifier les points de friction dans les parcours clients, et prioriser les actions à
fort impact.
• Suivi et amélioration des parcours utilisateurs : mettre en place des tableaux
de bord pour suivre le trafic, la conversion et l'engagement.
• Conception et exécution de stratégies de croissance : développer des
expériences centrées sur l'amélioration du cycle de vie client.
• Marketing data-driven : utiliser les données pour orienter les décisions
stratégiques et optimiser les performances.
• Collaboration transverse : travailler étroitement avec les équipes produit,
marketing et commerciales pour aligner les objectifs de croissance
Compétences requises
- SEO / SEA / SEM / Marketing Digitale / SQL / Web Analytics / Lead
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