assistant brand manager

Rattaché(e) à la direction Marketing, votre principale mission consiste à participer à la gestion et au développement d'une catégorie de marques/produits depuis leur conception jusqu'à leur lancement sur le marché.

Mission :

• Participer à l'élaboration de la stratégie marketing de votre catégorie de marques,

• Définir et mettre en œuvre les plans d'actions marketing et de communication média et hors média,

• Suivre et analyser la performance de vos marques ainsi que celle de la concurrence,

• Développer une bonne connaissance et maîtrise de votre catégorie,

• Réussir différents projets multifonctionnels (lancement, relancement, promotion, animation…) dont vous assurerez le leadership.

Profil recherché :

De formation supérieure en Marketing d'une grande école de commerce, vous disposez d'une expérience (y compris les stages) dans un poste similaire au sein d'une grande entreprise agroalimentaire.

Votre capacité à gérer des projets complexes, votre créativité, votre esprit d'analyse et votre rigueur sont des qualités indispensables pour réussir dans cette fonction.

RJ Corp is a leading Indian conglomerate with a diversified presence across Food and Beverages, Quick-Service Restaurants, Retail, Healthcare, and Education . With operations across India and international markets including Nepal, Sri Lanka, Zambia, Morocco, and Nigeria , we are the powerhouse behind some of the most recognized global and homegrown brands.

Group Companies:

• Varun Beverages Ltd (VBL) : VBL is a flagship business of RJ Corp and the world's largest PepsiCo franchise bottler (outside US), managing a wide portfolio including Pepsi, Mountain Dew, Sting, 7UP, Tropicana, Aquafina, Slice , and Gatorade .

• Devyani International Ltd (DIL) : India's largest franchisee of Yum Brands , operating KFC , Pizza Hut , Costa Coffee , and homegrown brands like Vaango and Food Street .

• Devyani Food Industries Ltd (DFIL) : A key player in food processing and dairy, known for the Cream bell ice cream brand and other high-quality offerings.

• RJ Corp Retail : Retail partner for premium global brands like Nike and TWG Tea , bringing world-class lifestyle and performance products to consumers.

• Cryoviva & Lineage Healthcare : Offering stem cell banking and premium maternity care through modern facilities and expert services.

• DPS & MMI Schools : Advancing quality education through schools in partnership with Delhi Public School Society and Modern Montessori International .

Varun Beverages Morocco (VBM) is one of the largest franchisees of PepsiCo globally (outside the United States), and a key player in the beverage industry. As a flagship company of the diversified RJ Corp group, VBL is engaged in the manufacturing, bottling, and distribution of a wide range of carbonated soft drinks, non-carbonated beverages, packaged drinking water under trademarks owne d by PepsiCo and Snacks (VBM is manufacturing Cheetos and distributing Lays, Cheetos, and Doritos).

With a strong footprint across India, Nepal, Sri Lanka, Morocco, Zambia, and Zimbabwe, VBL operates numerous state-of-the-art manufacturing facilities and an extensive distribution network. The company's product portfolio includes popular global brands such as Pepsi, Mirinda, 7UP, and Aquafina.

Driven by operational excellence, sustainability, and innovation, Varun Beverages continues to expand its reach while maintaining the highest standards of quality, safety, and customer satisfaction. The company is listed on Indian stock exchanges and is recognized for its robust growth, efficient supply chain, and commitment to long-term value creation.