Growth Marketing Lead

il y a 4 jours

Casablanca Metropolitan Area, Maroc Benisouk Temps plein

We are hiring: Growth Marketing Lead (Paid Media Owner) | Benisouk (Home Decor E-commerce)

Location: Bouskoura (Casablanca area). On-site presence required

Benisouk is building the leading premium Moroccan home decor brand worldwide, with a strong focus on handcrafted rugs and an expanding product universe. We are looking for a hands-on Growth Marketing Lead to own paid acquisition and turn ad spend into predictable, profitable growth.

This is not a "just run ads" role. You will own performance, the testing engine, and the creative pipeline across Meta + Google, working closely with e-commerce, creative, and operations teams.

What you will own

  • Paid acquisition performance across Meta Ads + Google Ads (PMax, Shopping, Search)
  • Budget allocation, scaling decisions, and profitability guardrails (MER, CPA, contribution logic)
  • A structured testing roadmap (creative angles, audiences, offers, landing pages)
  • Tracking quality and reporting that the CEO can read in 3 minutes
  • Cross-team alignment: pushing the right products based on stock, margin, seasonality, and merchandising priorities

Your responsibilities

  • Build and maintain a stable growth system (scale winners, cut losers, protect efficiency)
  • Run a continuous creative testing process (briefs, iterations, creative analysis)
  • Ensure clean account structure, naming conventions, and documentation
  • Maintain tracking hygiene: Pixel/CAPI health, UTMs, attribution consistency
  • Deliver clear weekly reporting with insights and next actions

Your daily work (what you will actually do)

  • Daily performance check: spend, revenue, CPA, MER/ROAS, anomalies
  • Optimize campaigns: budgets, bidding, structure, exclusions, retargeting, catalog health
  • Monitor Google Merchant Center: feed issues, disapprovals, shipping/pricing settings
  • Create and update creative briefs, launch new variations, track winners and fatigue
  • Coordinate with e-commerce on what to push (best sellers, high margin, in-stock, seasonal)
  • Coordinate with CRM/Retention so acquisition and email strategy are aligned

What success looks like (core objectives)

  • Maintain or improve a target MER over 30 days while scaling spend responsibly
  • Keep CPA within target range and protect conversion quality
  • Establish a reliable testing cadence: 4 to 8 structured tests per month
  • Maintain a steady creative pipeline: 6 to 12 new performance assets per week (depending on capacity)
  • Build a dashboard and reporting rhythm that reduces surprises and improves decision speed
  • Reduce dependency on a single campaign or creative by building multiple stable winners

Ideal experience

  • 4 to 8 years in DTC e-commerce growth marketing (not lead gen)
  • Proven results managing Meta + Google together
  • Experience with meaningful budgets (ideally $50k to $250k/month, depending on season)
  • Strong creative performance mindset: you know how to brief, iterate, and scale winning angles
  • Comfortable working with high AOV products and international customers

Tools you must be confident with

  • Meta Ads Manager, Business Manager, Events Manager (Pixel + CAPI), Catalog/Commerce Manager
  • Google Ads (Search + Performance Max), Google Merchant Center
  • GA4 (analysis), UTMs, Shopify Analytics, reporting in Sheets
  • Looker Studio (or similar) for dashboards
  • Bonus: GTM debugging, attribution tools (Triple Whale / Northbeam), feed tools (DataFeedWatch/Channable)

What we offer

  • Direct impact and ownership in a fast-scaling brand
  • Clear priorities and a CEO who values structure, KPIs, and execution
  • A role where creative, data, and business decisions meet

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