Country Brand Lead
il y a 2 jours
POSITION SUMMARY
o Own brand strategy for the market.
o Define and Drive Country Specific TA and Brand Strategy.
o Drive product growth and lifecycle management.
o Forecast revenue and Opex of assigned brands, ensuring the realization of revenue and profitability targets in country.
POSITION RESPONSIBILITIES
o Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
o Forecast brand performance and track progress towards target
o Allocate and execute in country brand budget
o Cross-functional brand leadership – across Field Force, Account mgmt., medical, legal, regulatory, Health and value, supply etc
o Provide local insights and brand feedback to Regional TA Lead (RTAL) / Senior Brand Lead(s), Category Lead
o Select best-fitting modules from regional content; translate and trans-create brand materials, as needed
o Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
o Train Field Force on product positioning and prioritization
o Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
POSITION ACCOUNTABILITY
o Brand Plan: review of brand strategies by regulatory / legal
o Campaign Development: Select best fitting modules for country needs
o Promo Meetings: Manage compliance review of materials
o Develop country Op Plan and influence sales targets and brand A&P allocations (with Category Lead and RTAL)
o Long-range forecasting (with Category Lead and RTAL)
o Revenue adjustments, as needed (with Category Lead and RTAL)
o Develop promotional meetings strategy (with Category Lead / RTAL)
o Validate brand-specific messages, design training (with medical, regulatory)
o Develop awareness campaigns, congress content (with KOLs) in partnership with Medical
ORGANIZATIONAL RELATIONSHIPS
o Country Managers / Category Lead
o Legal Lead
o Market Access Lead
o Medical Affairs Lead
o Regulatory Lead
o Customer Marketing roles
o M&E
o RTAL
o eMCM marketing
o GCO Marketing services, Business Analytics & Insights (BAI)
RESOURCES MANAGED
Financial Accountability
Responsible for business driven from managing current portfolio.
Supervision
No supervision responsibility
EDUCATION, EXPERIENCE
o More than 5 years of marketing experience or management experience with solid marketing assignment during the past year with clear marketing accountabilities.
o Experience in Rare Disease / Cardiology is a plus.
o Bachelor's Degree is required and Master degree or MBA is a plus
o Broad knowledge and experience of the north Africa business dynamics is a Plus
o Proven track record as key achiever
TECHNICAL SKILLS REQUIREMENTS
Expect candidates to demonstrate these commercial /management competencies
o Marketing, Customer and Competitor Insight
o Marketing Execution
o Strategic and Operational Business/Marketing Planning
o Data analysis, interpretation and communications
o Performance and Program Metrics
o Exceptional interpersonal skills
o Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
o Exceptional prioritization –among/across brands, resource-constrained context;
o Vendor management
o Proficiency in the local language as well as English proficiency
Posting End Date: 30 December, 2025
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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