CBL (Country Brand Lead) Vaccine

il y a 1 jour

Casablanca, Casablanca-Settat, Maroc Pfizer Temps plein

POSITION SUMMARY

  • Own brand strategy for the  market.
  • Define and Drive Country Specific TA and Brand Strategy.
  • Drive product growth and lifecycle management.
  • Forecast revenue and Opex of assigned brands, ensuring the realization of revenue and profitability targets in country.

POSITION RESPONSIBILITIES

  • Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
  • Forecast brand performance and track progress towards target
  • Allocate and execute in country brand budget
  • Cross-functional brand leadership – across Field Force, Account mgmt., medical, legal, regulatory, Health and value, supply etc
  • Provide local insights and brand feedback to Regional TA Lead (RTAL) / Senior Brand Lead(s), Category Lead
  • Select best-fitting modules from regional content; translate and trans-create brand materials, as needed
  • Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
  • Train Field Force on product positioning and prioritization
  • Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

POSITION ACCOUNTABILITY

  • Brand Plan: review of brand strategies by regulatory / legal
  • Campaign Development:  Select best fitting modules for country needs
  • Promo Meetings: Manage compliance review of materials
  • Develop country Op Plan and influence sales targets and brand A&P allocations (with Category Lead and RTAL)
  • Long-range forecasting (with Category Lead and RTAL)
  • Revenue adjustments, as needed (with Category Lead and RTAL)
  • Develop promotional meetings strategy (with Category Lead / RTAL)
  • Validate brand-specific messages, design training (with medical, regulatory)
  • Develop awareness campaigns, congress content (with KOLs) in partnership with Medical

ORGANIZATIONAL RELATIONSHIPS

  • Country Managers / Category Lead
  • Legal Lead
  • Country Portfolio Leads
  • Market Access Lead
  • Medical Affairs Lead
  • Regulatory Lead
  • Customer Marketing roles
  • M&E
  • RTAL
  • eMCM marketing
  • GCO Marketing services, Business Analytics & Insights (BAI)

RESOURCES MANAGED  

Financial Accountability

Responsible for business driven from managing current portfolio.

Supervision

No supervision responsibility

EDUCATION, EXPERIENCE AND TECHNICAL SKILLS REQUIREMENT

  • Preferably 3-5 years of marketing experience or management experience with solid marketing assignment during the past year with clear marketing accountabilities.
  • Experience in inflammation and immunology / Internal medicine is a plus.
  • Bachelor's Degree is required and Master degree or MBA is a plus
  • Broad knowledge and experience of the north Africa business dynamics is a Plus
  • Proven track record as key achiever

TECHNICAL SKILLS REQUIREMENTS

Expect candidates to demonstrate these commercial /management competencies

  • Marketing, Customer and Competitor Insight
  • Marketing Execution
  • Strategic and Operational Business/Marketing Planning
  • Data analysis, interpretation and communications
  • Performance and Program Metrics
  • Exceptional interpersonal skills
  • Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
  • Exceptional prioritization –among/across brands, resource-constrained context;
  • Vendor management
  • Proficiency in the local language as well as English proficiency
  • #LI-PFE
Work Location Assignment: On Premise

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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