CRM Analyst

il y a 10 heures

Casablanca, Casablanca-Settat, Maroc Nestlé Temps plein

Company: Nestlé Maroc SA

Location: Casablanca

Full-time

Position Summary: The position involves supporting business and campaign initiatives through data analysis and actionable insights, while co-owning the evaluation of campaign performance with the Business Lead. Responsibilities include executing CRM campaigns, managing customer lifecycle programs, and developing Power BI dashboards to track key performance indicators. Additionally, the role encompasses ensuring data quality, participating in cross-functional projects, and collaborating with various internal stakeholders to implement best practices.

A day in the life of...

  • Business & Campaign Support
  • Provide recommendations and customer insights based on data analysis and post-campaign evaluations.
  • Co-own with the Business Lead the analysis of campaign performance, extracting clear learnings and actionable recommendations for future initiatives.
  • Execute CRM campaigns and activations with a strong understanding of the ecosystem (Microsoft Dynamics 365).
  • Work closely with key internal stakeholders (Marketing, Sales, E-commerce, IT, Finance, etc.) to implement best practices.
  • Respond to ad-hoc data and analysis requests from other departments.
  • Customer Lifecycle Management
  • Execute and monitor the performance of Customer Lifecycle programs to drive Customer Lifetime Value, in coordination with business stakeholders.
  • Reporting, Dashboards & Data Analysis
  • Build, automate, and maintain Power BI dashboards to monitor business performance and key CRM KPIs.
  • Provide forecasts and performance tracking on CRM KPIs and commercial indicators.
  • Proactively initiate analyses that generate customer insights or operational improvements to support business decisions.
  • Leverage CRM data to develop a deep understanding of customer behavior.
  • Conduct ad-hoc analyses on the customer base to support strategic and commercial decision-making.
  • Data Management & Projects
  • Support business teams in the maintenance and management of customer data to ensure data quality and integrity.
  • Contribute to CRM-related projects involving Microsoft Dynamics 365.
  • Participate in cross-functional data, reporting, and analytics projects as needed.

What Will Make You Successful…

  • University degree, preferably in Marketing, Statistics, or Data Analytics.
  • 2–3 years of experience in CRM, preferably in a Direct-to-Consumer or customer-centric environment.
  • Experience working in a cross-functional and multi-stakeholder environment.
  • Strong curiosity for data and the ability to transform data into actionable insights that influence business and marketing strategies.
  • Solid analytical experience using data and reporting tools in a business environment.
  • Strong proficiency in Power BI, including dashboard automation and KPI monitoring.
  • Hands-on experience with Microsoft Dynamics 365.
  • SQL proficiency is highly preferred.

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