Paid Search Campaign Marketer

il y a 2 semaines

Casablanca, Casablanca-Settat, Maroc Arrow Electronics Temps plein 900 000  - 1 200 000  par an
Position

Job Description

Job Description:

Key Responsibilities

Strategy & Campaign Development
  • Plan, develop, and execute comprehensive paid media strategies to drive revenue, direct response, qualified leads, and new user acquisition
  • Maintain and analyze the results of Google Ad accounts to identify patterns and trends that can help improve the efficiency of our products and services
  • Execute targeted campaigns using Google Ads, Microsoft Ads, YouTube, and Pmax, ensuring alignment with business objectives
  • Maintain in-depth understanding of available tactics within ad programs on Google and Microsoft
  • Define and own the overarching paid search strategy and deliver activation excellence across search platforms and tactics
  • Develop keyword strategies based on thorough research and competitive analysis
  • Support team on feed management and strategy
  • Plan, build, launch, and optimize paid campaigns across Google Ads (Search, Display, etc.)
  • Make recommendations and implement changes to improve website efficiency and performance

Performance Analysis & Optimization
  • Track key metrics, identifying trends, optimizing campaigns for better performance, and providing insights to improve the effectiveness of paid search advertising strategies
  • Utilize tools like Google Ads Editor, Google Analytics, and Excel to analyze campaign performance
  • Measure performance soon after implementation to understand the full impact of ad formats like Responsive Search Ads
  • Create and optimize landing pages, following marketing best practices
  • Plan, execute, and optimize paid search campaigns across platforms
  • Continuously test creative, targeting, bidding strategies, and landing page alignment
  • Measure and report performance of website traffic and all digital marketing
  • Provide recommendations and next steps based on insights or learnings derived from optimization efforts

What We Are Looking For:
  • 3 years of experience in paid search marketing with demonstrated success in campaign management
  • Proficiency in Microsoft Office, Google AdWords, Bing Ads and Google Analytics
  • Strong analytical skills with the ability to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
  • Business acumen to work closely with teams to identify and fully understand business needs and campaign performance objectives
  • Excellent communication and presentation skills
  • Adaptable with strong accuracy and attention to detail
  • Detail-oriented analytical skills and high-quality communication skills
  • Experience with multiple bid strategies and campaign types
  • Ability to gather research and data needed to formulate tactical plan development

Preferred Qualifications:
  • Google Ads and Microsoft Advertising certifications
  • SEO, PPC, or digital marketing experience beyond paid search
  • Experience developing annual budget planning and KPI setting
  • Experience with marketing automation and CRM platforms

What is in it for you?
  • Full Permanent contract
  • Social advantage: CNSS, CIMR, Health insurance
  • Very good working atmosphere in a team of passionate collaborators
  • Work culture where you can make an impact
  • Working within an international organization, recognized worldwide in its sector.

Location:

Time Type

Job Category

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