Digital Campaign Production Manager

About the role

Within the "Campaign Production" team, the "Campaign Manager" oversees the implementation and smooth execution of Marketing Automation campaigns directed at Orange Business clients and prospects (France and International scope).

In collaboration with Campaign Owners, the Campaign Manager ensures that all necessary ingredients for a successful campaign are in place before taking charge of end-to-end execution. This role includes project management, planning, and executing "awareness" or "nurturing" campaigns aimed at identifying opportunities classified by "maturity" level and transferring them to sales teams (after qualification).

Main Activities Related to the Position:

Identification

• Collaborate with internal clients (Marketing and Communication teams, sales channels, Business Units) to identify needs and new campaign initiatives.
• Ensure campaign objectives are clear and coherent: Strategy and goals are well-defined and shared among all stakeholders (sales channels, BUs, communication teams), themes and topics are consistent, target and sales channel are identified, and communications and content are tailored to specific business profiles.
• Consider targeting criteria to optimize the effectiveness of each campaign: "the right campaign sent to the right contact."
• Identify necessary "contact" data sources for the successful triggering and execution of the campaign.
• Anticipate elements for activity tracking, campaign monitoring, and reporting on campaign effectiveness (dashboards).

Implementation and Execution

Project Management:

• Plan all steps necessary for the setup and execution of the campaign.
• Campaign Programming in Marketing Automation Tool:
• Implement client communications (mailing).
• Set up links to the OB website hosting campaign content or implement content pages if hosted directly on the Marketing Automation platform.
• Establish tracking elements.
• Set up campaign workflows: schedule sends, sequence actions (reminder emails, redirect to other content if the contact is receptive, etc.), and implement journey tracking and campaign dashboards/reporting.
• Set up targeting: extract targeted contacts and companies from the CRM based on criteria defined in the campaign.
• Verify the smooth execution and sequencing of the campaign through a mini pilot phase.

Campaign Launch and Monitoring:

• Inform channels and partners of the campaign launch date.
• Trigger the campaign.
• Monitor and track the campaign's progress.

Results and Continuous Improvement:

• Provide results and reports for each managed and implemented campaign.
• Contribute to identifying dysfunctions or improvement points to maximize the success of campaigns directed at clients.
• Implement A/B Testing on content when justified to maximize campaign performance.
• Share experiences and contribute to developing best practices for campaigns (targeting, content, scheduling).

Prospective Analysis:

Contribute to researching new channels or communication methods for clients. Propose and experiment with new ways to interact with clients through pilot initiatives to demonstrate the validity of the approach.

About you

Education and Experience

• You hold a Bac 4/5 level in the fields of Computer Science and/or Digital Marketing.
• You are capable of managing projects and leading internal teams, subcontractors, and suppliers to deliver projects on time.
• You can empathize with the "client" to understand their challenges and expectations.
• You communicate and present information clearly and effectively.
• You are comfortable working in a team within a multicultural environment (many stakeholders across various countries, proficiency in English is essential).
• You enjoy working in a "Marketing" and "Sales" environment: improving communication and targeting to sell more effectively to our clients.
• You are committed to ensuring that collected information is utilized and adds value in the context of continuous improvement.

Skills

• You can combine logic with creativity/intuition.
• You demonstrate rigor and analytical skills.
• You are proficient in English (both written and spoken).
• You have experience managing Marketing Automation campaigns and are familiar with technical solutions to execute them:
• Marketing Automation: preferably Adobe Marketo (or alternatively Adobe Campaign, Salesforce Pardot, Oracle Eloqua, HubSpot).
• CRM: ideally Salesforce.
• You are skilled in Excel, particularly in data presentation and graphical formatting. You have knowledge of advanced Excel functions (VBA, Pivot Tables, Power Query, etc.).
• You can integrate the needs of internal clients into your activities.
• You can address topics while respecting objectives related to results, resources, and deadlines.
• You demonstrate initiative and autonomy.

Additional information

• Global opportunities: Work in multi-national teams with the opportunity to collaborate with colleagues and customers from all over the world
• Flexible work environment: Flexible working hours and possibility to combine work from office and home (hybrid ways of working)
• Professional development: training programs and upskilling/re-skilling opportunities
• Career growth: Internal growth and mobility opportunities within Orange
• Caring and daring culture: health and well-being programs and benefits, diversity & inclusion initiatives, CSR and employee connect events
• Reward programs: Employee Referral Program, Change Maker Awards.