Regional Digital Strategy Leader

il y a 1 semaine

Casablanca, Maroc beBeeDigital Temps plein

At JTI, we thrive on diversity and foster an inclusive work environment.

With 46,000 people from all over the world continuously building their unique success stories with us, every employee truly belongs.

We believe that to make a real impact, you simply need to bring your best self.

What will be your story? We are looking for a Digital Manager for Northern & Western Africa.

This role involves spearheading the development of consumer strategies for the region, ensuring alignment with the overall portfolio strategy.

Key Responsibilities
  • Develop and execute digital marketing strategies aligned with global and local needs.
  • Translate business goals into actionable digital strategies and initiatives across all consumer touchpoints.
  • Build and optimize websites, social media, and digital platforms across consumer touchpoints, and identify areas of improvement.
  • Manage and update digital content across all platforms to ensure consistency and alignment with portfolio and digital guidelines.
  • Define and track KPIs to measure effectiveness of digital marketing initiatives and optimize performance.
  • Develop and manage SEO and SEM strategies to increase organic traffic and improve search engine rankings.
  • Optimize website content and manage paid search campaigns to ensure maximum visibility and engagement.
  • Drive CRM initiatives in identifying opportunities to enhance customer acquisition, retention, and loyalty, and foster a culture of innovation.
  • Stay Up to Date with Trends and Technologies and Regularly analyze the competitive landscape.

Requirements
  • University degree in Marketing or Business Administration
  • At least 8 years experience in Marketing/Sales, Experience in Digital, Brand Management is a plus in a FMCG company
  • Fluent in French, Arabic & English.
  • Proven ability to develop and implement comprehensive strategies for digital brand management and marketing communications.
  • Expertise in maintaining and evolving brand identity, guidelines, and positioning across digital platforms.
  • Proven experience in managing high-volume, high-complexity projects, and multiple projects simultaneously
  • Knowledge of digital platforms, e-commerce, CRM systems, data management, and marketing automation.
  • Ability to effectively manage and resolve operational issues, including website outages, consumer complaints.
  • Ability to analyze market trends and track performance metrics
  • Excellent collaboration and communication skills

Are you ready to build your success story?

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

We strive to create a diverse and inclusive work environment at JTI. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

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